0 -> $1,000,000

In 200 weeks

Building 2 hours/day

By a dad

Week 5 / 200
Total revenue: $18,420
Focus project: 2 Hour Planner (active)

Weekly Dashboard

Week 5

Hours worked

11.5 h

Ship a conversion-focused homepage that turns weekly visitors into subscribers.

Habits

MTWTFSS
Training
Family time
Supps
7+ hours sleep

Actions

  • Finalize weekly dashboard layout and responsive behavior.
  • Polish Substack signup CTA copy and visual hierarchy.
  • Add social proof links to recent weekly updates.
  • Review mobile spacing and typography below the fold.
  • Run build and lint and fix regressions.

Biggest Win

Reframed the homepage around trust first, conversion second.

Biggest Lesson

Narrative flow beats adding extra sections.

Week 5

current

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Project

A single flagship focus, with side experiments kept intentionally parked.

2 Hour Planner

active

A focused planning system for the 2-hour builder cadence.

See other experiments (2)

Idea Ledger

paused

Capture, score, and ship ideas with ruthless weekly constraints.

Weekly Scoreboard

idea

A minimalist scoreboard for tracking wins, lessons, and revenue.

About Me

Building in public with focus, patience, and small daily bets. Tracking wins, lessons, and revenue week by week.

I publish every week with transparent wins, lessons, and numbers from the 200-week build.